Kabo Gunda
Newspaper & Magazine Design
Logo Design
As a graphic designer its my responsibility to create design solutions that have a high visual impact. My role involves listening to clients and understanding their needs before making design decisions.
Designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, e.g. giving organizations a visual 'brand'. Below are a few examples of my work.
SERVICES OFFERED
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format.
Newspaper and magazine design is the process of arranging material on a newspaper/magazine page, according to editorial and graphical guidelines and goals. Main editorial goals include the ordering of news stories by order of importance, while graphical considerations include readability and balanced, unobtrusive incorporation of advertising.
Newspaper/magazine design incorporates principles of graphic design. Overlapping and related terms include layout, makeup (formerly paste up) and pagination. Designers choose photo sizes and headline sizes (both the size of the letters and how much space the headline will take). We decide what articles will go on which pages, and where on the page, alone or in consultation with editors. We choose typefaces for special pages, but newspapers usually have a design style that determines most routine uses.
Advertising or advertizing[1][2][3] is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. It is a Graphic Designers job to create these adverts.
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation.
Advertising Design
Branding